Gotcha's
advertising proposal 2000
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The
S.E.A. Regatta Circuit is an excellent opportunity for advertisers to promote
their organization and products to a targeted clientele on a yacht that
is well known in this region for her fair sailing and race winning record.
Also the opportunity to be directly exposed to the region’s sailing community
through the regatta coverage.
GOTCHA Is the sentimental favorite on the region’s sailing circuit and due to her successes commands good media coverage in Singapore, Malaysia and Thailand. Additionally, by advertising on GOTCHA you will automatically be sponsoring us in our quest to win the Southeast Asian Regatta Series. Your support would no doubt combine Malaysian yachting achievements and plant your company's interests firmly into the region’s yachting arena. |
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OVERVIEW
OF GOTCHA !
GOTCHA
Is a 36-foot racing sloop. Designed by Bruce Farr and Associates, she was
built in 1991 by Hitech Yachts in Australia and complies with the CHS
measurement rules whilst her stability, safety standards and rating allows
her to participate in the racing division. In 1994, she had a new keel and
rudder installed which made her more responsive in light airs and improved
her off-wind performance, which is ideal for this region’s circuit. GOTCHA’s
past successes include winning the Raja Muda International Regatta three
times in 1992, 1994 and 1995 with her former owners including the 10th
anniversary in 1999 with her present Malaysian owners. She achieved this
feat against the regular heavyweights on the circuit and at the Phuket
King’s Cup Regatta, GOTCHA
has emerged as the Racing Class B champion on two occasions. In one of
these she had a perfect finish of all firsts. GOTCHA’s
exploits in Southeast Asia are well known and she does command
considerable media coverage and has graced the front pages of various
sailing magazines and newspapers. She is now Malaysian owned and will be
flying the Malaysian colors, which will no doubt attract considerable
attention with the region’s print and electronic media. Crew training has been conducted in earnest through out the year at the Royal Selangor Yacht Club for this series and they are determined to out-perform the rest and defend last years 1st place overall and be the first Malaysian owned yacht to win the prestigious Raja Muda Cup two years in succession. Also, god willing, the King’s Cup, Singapore Straits Cup and eventually, the Sir Thomas Lipton Trophy. Your corporation’s support would be vital in determining our ability to put together the strongest Malaysian challenge so far. |
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THE
ADVERTISING PROPOSAL All
the regattas in the South-East Asian regatta circuit have been classified
under Category B advertising as stipulated in the International Sailing
Federation (ISAF), The Racing Rules of Sailing 1997-2000 under Appendix
G. Of course advertisements shall meet generally accepted moral and ethical
standards. We will be required to seek permissions from the various organizing
committees that the advertisement shall not be in conflict/competition
with the event sponsor or contravene the host country’s advertising guidelines.
We are allowed to advertise either one or two of: (a)
The name of your organization, Corporations
that have advertised in the past on many of the yachts and promoted their
products on the past South-East Asian regatta circuit includes QBE
Insurance, ADAM (cellular telephone network), San Miguel, Carlsberg,
P&O Insurance, Ford, BMW, Tag Heuer, Thai Airways, Singha Beer, Sebana
Cove Marina, Able Shipping and Triumph Swimwear. As the carrier, we will endeavor to ensure that you, as an advertiser, will get the maximum mileage in terms of media exposure and promotion of your products. The advertising costs are calculated based on Gotcha's regatta budget and is limited to a maximum of two corporations. The opportunities available to your corporation includes: |
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Advertisement
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Price
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Advertising On Hull A space of approximately 3.8m long x 0.8m high is available
on both sides of the hull (aft section) for advertisement |
US$
15,000 for 1 year |
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Advertising On Sails Spinnaker A space of approximately 3.5m long x 2.8m high is available
for the inclusion of the logo or depiction. This is only an approximation
since depending on the design, a larger area may be available. Mainsail A space of approximately 3.35m long x 1.12m high is available on both sides of the mainsail for advertisement. Only one advertisement is allowed. |
US$
20,000 US$
25,000 |
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Banners
and Flags Subject
to confirmation (rules are silent on this), banners and flags can be displayed
from the forestay when not racing. There is considerable space available
since during this time the yacht will either be motoring or at the mooring/marina
areas. |
Free of Charge |
Crew
Uniform Gotcha shorts, T-shirts, function attire, and caps etc. are produced annually and carry the advertisers logo. The advertiser can also supply company shirts and the crew will don these during the regatta period. |
US$
5,000 |
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Corporate
Promotions In the event that your corporation requires the yacht can be made available for photography or photo sessions during corporate promotions. Details on the requirements can be negotiated. |
Price
on application (Negotiate on terms of usage) |
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Promotional
Yacht / Support Vessel A sailing yacht or motor yacht is expected to be available as a support vessel during the regatta and also for promotional purposes. Since she is not an entrant, she can be advertised to the maximum. Details on this requirement can be negotiated. |
Price
on application (To
negotiate on terms of usage) |
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Total Advertising
Sponsorship Package For exclusive coverage on Gotcha’s hull, sails and crew uniforms by a single advertising sponsor for one year. This package can also include naming rights of the yacht to include your corporations name or identity and will be used during the series to capture further publicity in the published results and during press releases of your kind and healthy support. |
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We
look forward to your review of our proposal and please feel Please feel free
to E-mail
Amir Zohri at: amirzohri@crest.com.my
or
Capt Marty at: CaptMarty@AsianYachting.com
or phone him in Malaysia on 016
- 2714134 if you need any more information
or to negotiate on the above proposal.
Thank you and I look forward to your positive response.
Amir
Zohri Rahim
Skipper: GOTCHA